About the Tour Updated in August, 2016
What is the Tour of Colorado?
1. “Tour of Colorado” is a Trade Name registered with the Colorado Secretary of State by
Sand Creek Sports, Inc. of Colorado Springs. This was done in April of 2005. The domain name of
“tourofcolorado.com” also belongs to Sand Creek Sports, Inc.
2. The Tour of Colorado has been from about 2008 to 2012 a series of top road races, stage races, omnium's,
criterium's and hill climbs with final overall jerseys awarded to the overall winners in several classes
. Tour of Colorado races are individually owned, managed and sponsored.
3. "About Sand Creek Sports, Inc." link here.
Past History 2005-Present
huge undertakings and the firm we had hoped to work with was just too busy and had taken on a 3-day International race in August of 2008 in Vail, Colorado. That race never happened.
During the Summer of 2010 one of Gov. Ritter's committee members told me they were now pretty much "out of the loop" and that the "Tour of Colorado" name would not be pursued. However, they were clearly not "out of the loop." Medalist Sports in August of 2010 confirmed that the "Tour of Colorado" name would not be needed.
I had met again with Steve Brunner in late July/early August of 2009 at a downtown Colorado Springs coffee shop. He had just the day before, received a draft agreement from the Quiznos people to be the marketing person for the 2010 race. He asked me if I could arrange a meeting with several key people in the Colorado Springs Visitors and Convention Bureau to explainthe marketing. He also said that I was a logical person to
be the local organizing committee chair, at least to get things going.
I contacted the Visitor's Bureau and they said that, "Yes", I was the logical person to be the local organizing committee person and could budget maybe $1,000 for this position. I arranged that meeting with Steve Brunner, two or so people from the Visitor's Bureau and myself.
The meeting was set in August. As I walked into the lobby of the Visitor's Bureau, I was met by Steve Brunner and Terry Sullivan, CEO of the Visitor's Bureau, now retired. The meeting room, of which only a few people were supposed to attend was packed. Terry told me that Chris Carmichael was to be to local organizing committee chair. The room was packed with not only local City and County types.
The USA Pro Cycling Challenge, after several embarrassing name changes, came to Colorado in August, 2011. It was a good event and well organized. All in all, it was a great event for Colorado but they clearly overestimated the crowds and most likely the economic impact to Colorado. But, everyone called it the, "Tour of Colorado!"
I was invited by the Crowne Plaza, the Headquarter Hotel to sit at their table # 1 at the opening "gala" dinner.
It was great to here Phil Liggett, Paul Sherwin and Bob Roll all refer the race as the, "Tour of Colorado." It must have been said nearly a dozen times before they started to get the correct name correct, which they almost never did.
The Tour of Colorado web site (this one) was getting 6,000 hits each race day! We sold a few t-shirts and jerseys.
I met again in September of 2011 with the person I met back in November of 2009. This was at his request and he wanted to talk about, "the race." I was told the race owners were not interested in the Tour of Colorado name but would entertain a proposal from me for them to buy the name. Just don't ask to much and a "made up" amount was mentioned. Well, I got a free race jersey!
I'll pass on that.
What's in a name? August 7, 2011 Denver Post article.
New: From the Colorado Springs Downtown Development Authorities March Minutes, we learn that they will be giving $50,000 to the August 24, 2012 USA Pro Cycling Challenge, the Peoples Pedal Party another $80,000 and the City of Colorado Springs will provide $100,000 of in kind services.
Sand Creek Sports, Inc
Colorado Springs, Colorado.